Lead Scoring: How to Structure Programs in Marketo [Part 3 of 3]

As the year comes to a close David reflects on major events that have shaped the DemandGen team and the marketing landscape. Including how DemandGen and BDO Digital joined forces this year, expanding

Ever wonder how marketing can help support client onboarding initiatives? In this episode of DemandGen TV, we reveal a client onboarding program that we recently launched. Tune in to learned how this

As marketers, it’s important to keep your sales team up-to-date on potential buying behaviors and other important activities that leads are taking. In this episode of DemandGen TV, we provide you with

We just built a new campaign to help drive more meetings for sales by leveraging the resources and expertise of our internal consulting team. Will this campaign work? In this episode of DemandGen TV,

Sending out an NPS survey to your clients is a good way to determine customer satisfaction and receive feed back on your products and/or services. Here at DemandGen, we just finished sending out our

ZoomInfo joins DemandGen TV to give you an in-depth look at their platform. Steven Bryerton dives into many of the features that are helping sales and marketing professionals better discover and conne

Sending out an NPS survey to your clients is the best way to determine customer satisfaction and receive feed back on your products and/or services. In this episode, we share why sending an NPS survey

The majority of revenue comes from your install base. That's why it's essential that you delight and show appreciation for your existing customers. In this episode, we show you how to build install b

In this episode of DemandGen TV, we walk you through how to setup an attribution model. Tune in as we talk about the different types of models, how they work, and why getting attribution right is so i

Find out where your web visitors are taking action and which marketing channels and sources are most effective by using UTMs! In this episode, we show you how UTM parameters work and how to create UTM

Your sales reps will love these Salesforce lead layouts! In this episode, we look at Salesforce from the perspective of a sales rep. Watch as David Lewis and Sabrina Killian explore the best way to s

In this episode of DemandGen TV, we explore using custom campaign responses. Learn why you should be using custom responses, how to create custom responses in Salesforce, and how to map those custom r

Check out these 3 hidden fields that you need to being including on all of your web forms! Looking for some guidance on lead management, data management, or CRM/MA process optimization? Learn more h

In this episode of DemandGen TV, we share tips for creating naming conventions and hierarchies in Salesforce. Looking for some guidance on lead management, data management, or CRM/MA process optimiza

Customize campaign objects in Salesforce can be a great way of tracking attribution and logging campaign history details. In this episode, we dive into campaign objects, why you should use them, and h

Check out these 6 reasons you should be using Salesforce campaigns. --------------------------------------------------------- Welcome to DemandGen TV, your source for learning the methods and technolo

In this episode of DemandGen TV, we dive into creating list views in Salesforce. Learn how to create your own list views and how to use them to help sales be more productive. ------------------------

In this episode of DemandGen TV, we show you how to create opportunities for proper campaign attribution in Salesforce. --------------------------------------------------------- Welcome to DemandGen

In these episodes of DemandGen TV, we’re talking about the demand funnel. Join David Lewis and Sabrina Killian as they explain what the demand funnel is and how it works, explore how to operationalize

In these episodes of DemandGen TV, we’re talking about the demand funnel. Join David Lewis and Sabrina Killian as they explain what the demand funnel is and how it works, explore how to operationalize