Bruce Eidsvik is the SVP of Global Revenue Marketing at Genesys and has been leading the company’s shift towards account-based marketing. Tune in to hear how Bruce ended up in marketing after pursuing a career as a physicist, how Genesys builds and manages their tech stack, and how they've scaled their programmatic approach to targeting accounts.
Take a look at Genesys’ guide to making ABM a core go-to-market strategy here: https://bit.ly/3dQn5PO
The customer journey begins before an individual or company becomes a customer. Because of that, good CX hinges on the ability of the marketing team to drive it. Let’s take a look at four ways...
Moira van den Akker joins DemandGen Radio to talk about her journey and the obstacles she’s faced while leading the account-based marketing initiatives at Trimble. Tune in as we explore how to...
Erica Short joins the show to talk about her role as an ABM Manager and how to be successful with account-based marketing
Predictive marketing is a hot new technology that’s been gaining ground providing marketers a better way to score leads. With the rise of ABM, B2B marketers are beginning to see the value of applying
So, you’ve decided to make the switch to a new marketing automation platform. Congratulations! The next order of business is... The post Drowning in Assets? A Helpful Checklist for Migrating to a...
Today, fewer purchases go through a one-budget, one-decision maker process. Any purchase of size goes through a buying committee to... The post Collective Interest Literally Adds Up: 3...
Every year there is a hot new thing for marketers to talk about, and with it comes a wave of... The post Account-Based Marketing: Fishing with a Spear Instead of a Net appeared first on DemandGen.
Getting started with Account-Based Marketing? Take a look at this guide to maximize ROI and get the results you want.
Evan Liang, CEO of LeanData, discusses the challenges of sales and marketing alignment, ABM, and campaign attribution.
In Part 3 of DemandGen's ABM webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn: •How the ABM lifecycle
In Part 2 of DemandGen's ABM webinar series, we’ll take a deep dive into considerations for a successful ABM implementation. You’ll learn: • How to determine if you’re ready for ABM • What you need t
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to
Everything You Need to Know to Launch an ABM Program Account-Based Marketing (ABM) is a powerful, strategic approach to converting... The post DemandGen Webinar: What’s ABM and Why You Need It...
Marketing Automation and Lead Management Experts
