Episode #39

David Lewis

Content master and digital marketing guru Scott Vaughan joins David Lewis to kick off this episode of DemandGen Radio with Scott’s point of view around dropping the “M” in ABM. Their next stop on the podcast train is talking about the importance becoming a full stack marketer, and then on to some great insights for you from Scott on content marketing strategy, including long form vs short form content. The two wrap up the episode with a very passionate call to action around starting a movement on “Marketing becoming the breadwinners of the revenue family”.

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
More Content by DemandGen

Previous Resource

How to Prepare for an ABM Implementation

Next Resource

ABM Services

We help you put a plan in place for getting started.

Episode #39

About the Author

Previous Resource

Next Resource

Other content in this Stream

The customer journey begins before an individual or company becomes a customer. Because of that, good CX hinges on the ability of the marketing team to drive it. Let’s take a look at four ways...

Moira van den Akker joins DemandGen Radio to talk about her journey and the obstacles she’s faced while leading the account-based marketing initiatives at Trimble. Tune in as we explore how to...

Bruce Eidsvik is the SVP of Global Revenue Marketing at Genesys and has been leading the company’s shift towards account-based marketing. Tune in to hear how Bruce ended up in marketing after...

Erica Short joins the show to talk about her role as an ABM Manager and how to be successful with account-based marketing

Wondering if ABM is right for you? Check out this worksheet to find out!

Predictive marketing is a hot new technology that’s been gaining ground providing marketers a better way to score leads. With the rise of ABM, B2B marketers are beginning to see the value of applying

So, you’ve decided to make the switch to a new marketing automation platform. Congratulations! The next order of business is... The post Drowning in Assets? A Helpful Checklist for Migrating to a...

Today, fewer purchases go through a one-budget, one-decision maker process. Any purchase of size goes through a buying committee to... The post Collective Interest Literally Adds Up: 3...

Every year there is a hot new thing for marketers to talk about, and with it comes a wave of... The post Account-Based Marketing: Fishing with a Spear Instead of a Net appeared first on DemandGen.

Getting started with Account-Based Marketing? Take a look at this guide to maximize ROI and get the results you want.

Evan Liang, CEO of LeanData, discusses the challenges of sales and marketing alignment, ABM, and campaign attribution.

We help you put a plan in place for getting started.

In Part 3 of DemandGen's ABM webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn: •How the ABM lifecycle

In Part 2 of DemandGen's ABM webinar series, we’ll take a deep dive into considerations for a successful ABM implementation. You’ll learn: • How to determine if you’re ready for ABM • What you need t

Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to

Daniel Day joins DemandGen Radio to talk about the rise in the ABM Manager role.

Everything You Need to Know to Launch an ABM Program Account-Based Marketing (ABM) is a powerful, strategic approach to converting... The post DemandGen Webinar: What’s ABM and Why You Need It...