DemandGen Webinar: What’s ABM and Why You Need It

Tiffanie Lewis

Everything You Need to Know to Launch an ABM Program

Account-Based Marketing (ABM) is a powerful, strategic approach to converting new business. By focusing on prospects and prospect communities within targeted accounts, ABM helps you achieve greater impact and value from your marketing efforts.

But is ABM right for your business? And, if it is, how do you go about it? What variables and dependencies should you take into consideration, what technologies should you leverage, and support do you need to be successful?

In this 3-part webinar series from DemandGen, you’ll learn everything you need to know to get started with ABM in your organization.

Part 1, “Is ABM Right for You?” will help you decide if ABM is right for your organization, and learn about the technology solutions available to make it easy and efficient.
Part 2, “How to Implement Your ABM Strategy and Systems,” will take a deep dive into considerations for a successful ABM implementation
Part 3, “6 ABM Programs to Consider,” will explore technology solutions available to support the ABM account lifecycle.

Whatever stage you are in with respect to launching an ABM program, this series provides useful information, tips and checklists to ensure your success.

Register now

The post DemandGen Webinar: What’s ABM and Why You Need It appeared first on DemandGen.

About the Author

As Director of Marketing, I am responsible for demand generation and customer loyalty programs for DemandGen. My primary goal is to ensure “we practice what we preach” by executing highly effective demand generation programs to educate and support DemandGen’s customer base. My extensive experience in marketing operations, digital marketing, campaign development, project management, event planning and customer engagement proves essential in my demand generation efforts showcasing various marketing cloud technologies.
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Episode #32

Daniel Day joins DemandGen Radio to talk about the rise in the ABM Manager role.

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DemandGen Webinar: What’s ABM and Why You Need It

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