Episode #32

David Lewis

Daniel-Day-DemandGen-Radio-David-Lewis

Daniel Day is Snowflake’s Sr. Marketing Manager, ABM. That’s right, someone whose sole responsibility is managing ABM marketing strategy and programs. This insightful and controversial podcast covers the following topics:

What led to Daniel’s ABM Strategy at Snowflake
Why Daniel feels that ABM is a better strategy than the traditional Demand Funnel framework
How ABM fosters tighter alignment between Sales and Marketing
The process for establishing targets for sales teams
Why ABM can be easier for driving growth than traditional demand generation
When is it the right time for a marketing team to have a person dedicated to ABM strategy and programs
Snowflake's ABM Target Strategy
Measurement approaches and KPIs for ABM
Advice that Daniel would give to his former self if he was embarking on ABM all over again

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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Episode #32

About the Author

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