Episode #231

DemandGen International, Inc.

Free or gated?

To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.

Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.

Listen as we discuss:

  • How Trey applies the 4 tenets of Agile.
  • Why you need to up your free content game.
  • How the D3 framework plays out in marketing content.
  • Handling your money like God and grandma.
  • How vision may change but mission doesn’t.

Check out these resources mentioned:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

 

Previous Article
6 Daily Rituals to Keep Your Marketo Instance in Tip-Top Shape
6 Daily Rituals to Keep Your Marketo Instance in Tip-Top Shape

We hear it from doctors, veterinarians, and mechanics: simple preventive measures we take now can help prev...

Next Article
5 Tips to Accelerate Lead Response Times
5 Tips to Accelerate Lead Response Times

When a business reaches out to a potential customer within one hour of the first interaction, they are seve...