Assessing your MarTech stack is an essential part of a comprehensive marketing strategy. In fact, neglecting to perform one could be draining the performance and potential ROI of your marketing programs. Check out these 5 key steps for conducting an assessment!
Other content in this Stream
48:14A thorough MarTech assessment will help you identify opportunities to drive more value from existing technologies; divest in underperforming tools to cut costs; and repurpose the budget to fill...
25.4% of marketing spending is dedicated to Marketing Technology (MarTech). Taking an in-depth look at the tools you are using today can help you make sure you are getting the most out of your MarTech
In this blog, we deep dive into what metrics marketing teams should track, and the various attribution models available for demonstrating marketing’s impact on business outcomes.
This guide explores MarTech best practices for every step in the process, from conducting a gap assessment to choosing vendors and deciding whether to engage with a third-party agency.
Want to automate tedious and repetitive tasks with programming? In this article, Rick Segura covers how to develop a process that extracts lead data from Adobe Marketo Engage in the...
Last fall, Salesforce announced at Dreamforce that they’re planning to retire Workflow Rules and Process Builder. For those of you... The post It’s Time to Go with the Flow: Salesforce Is Retiring...
We hear it from doctors, veterinarians, and mechanics: simple preventive measures we take now can help prevent more serious issues... The post 6 Daily Rituals to Keep Your Marketo Instance in...
Text messages have officially joined the B2B marketer’s toolset as a way to keep prospects and customers engaged... The post BRB I Have to Text My Clients: Oracle Eloqua Introduces SMS...
Consistent go-to-market innovation and execution are critical to meet the demands of your customers while outselling the competition. The D3 Methodology is designed to help teams do just that.
MarTech is kind of our thing. We’ve been instrumental in helping some of the world’s leading sales and marketing teams... The post Yes, Salesforce Is Part of Your MarTech Stack (so Treat It That...
Technology has enabled D2C companies to design a cohesive consumer experience across all of their touchpoints in a holistic manner.
Ten key steps to drive digital transformation within your organization, from assessing your current gaps and opportunities to defining and implementing new programs and strategies.
Assess where you are in your demand generation maturity using this helpful poster based on the D3 Methodology.
Bruce Lehman, Director of Marketing Operations at Hitachi Vantara, has spent much of his career within the world of marketing operations. In this episode, Bruce and I catch up to talk about the...
For as long as I’ve been consulting, I’ve never heard a client ask for results to take longer to achieve.... The post Quick Wins Don’t Scale: How to Build Your People and Technology to Support...
Five steps to optimizing your marketing automation system to successfully and efficiently execute on your demand generation programs.
For this article, I am going to continue the theme initiated by David Lewis in his Guide for High-Performance Demand... The post Your Guide for a High-Performance Technology Stack appeared first...
Optimization. That has been the term we have heard the most in recent months. It shouldn’t surprise anyone that our... The post How MarTech Can Help Sales Survive This Unprecedented Pipeline...
Imagine taking a new marketing role and trying to grasp what all the MarTech tools do for the organization. (You... The post Making Sense of Your Company’s Current MarTech Stack appeared first on...
I can’t say that I’m surprised by some of the numbers I’ve seen recently describing the MarTech space: 7,040 solutions... The post Do You Need a MarTech Council? appeared first on DemandGen.