#254 How to Discover the ROI of Your Customers

BDO Digital, LLC

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For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.” In this episode, David interviews, Senior Strategic Advisor, Randy Latimer. Randy shares best practices for achieving your fullest revenue potential using Demand Expansion.

Listen as David and Randy discuss:

How to uncover opportunities with your current customer.
The importance of understanding the customer journey.
How data orchestration can impact your customer outreach efforts.
The power of client surveys and account scoring.

Check out the resources mentioned:

Randy’s Blog Post
Schedule a Meeting with Randy
The D3 Methodology E-book
The Sendoso Series
BDO Digital’s Data Management Services
David Lewis' LinkedIn
Randy Latimer’s LinkedIn
DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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