The last six months of 2022 have been a big change for marketers. In this episode, David interviews Director of Advisory at BDO Digital, Demand Generation Group, Ryan Johnson. Ryan has spent his career helping marketing teams build effective, revenue-driving demand generation strategies.
Listen as David and Ryan discuss:
- Why your installed base should be prioritized.
- The strategy to put behind your content development .
- The benefits of saying goodbye to ‘casting a wide net’.
- Why marketing attribution isn’t going anywhere.
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