Episode #252

BDO Digital, LLC

Share this Article
Facebook
Twitter
Email
LinkedIn

Marketers focused on e-commerce have a lot more to worry about than just what’s in their customer’s shopping cart.

In this episode, David interviews Kate Federhar, Director of Digital Operations and Technology at Lumen. Kate shares how jumping into marketing operations can be challenging and fun!

Listen as David and Kate discuss:

Why sales and marketing should meet the customer where they want to be.
How e-commerce technologies have transformed.
Why being open to change in your marketing role is vital.
The importance of making sure your technologies talk to each other.

Check out the resources mentioned:

David Lewis' LinkedIn
Kate's LinkedIn
The Value of Aligning Sales and Marketing (Episode 2)
Live at B2BMX: Kate Federhar of CenturyLink
The Marketing Operations Handbook
DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

#253 How to Leverage Review Platforms Like TrustRadius

Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way,...

Episode #251

Approximately 85 percent of customers are willing to pay more for a better customer experience, and that e...

Most Recent Articles

#263 Lead Management Strategies that Drive Revenue

Episode #252

Previous Article

Next Article

Most Recent Articles

In this episode, Alan shares advice for how marketers can grow revenue by operationalizing their lead management process.

In this episode, Ryan Johnson shares what marketers should start, stop and continue doing in 2023 to support revenue-driving demand generation strategies.

How can marketers ensure they get credit for all their hard work? In this episode, David shares what it takes to become a revenue marketer, and how marketing analytics can get you there.

In this episode, David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team. Marketers must demonstrate how they are contributing to revenue...

In this episode, David provides tips and action items for anyone looking to form a new marketing department and looks back at the accomplishments of his own marketing team.

In this episode, Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.

In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment.

In this episode, Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the boardroom.

Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has...

In episode one of our Recession Resilience Miniseries, we explore what it means to ramp up marketing during a downturn. David Lewis dusts off a past episode that was recorded during the height...

In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics. David Lewis dusts off a past episode with D3...

B2B marketers are under more pressure than ever to target and track their audiences. In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team...

For most companies, the focus is all about finding new logos. But as the old saying goes: “It’s cheaper to keep ‘em.” In this episode, David interviews, Senior Strategic Advisor, Randy...

Sometimes the technology you purchase just doesn’t cut it. Today’s guest learned that lesson the hard way, which inspired him to create the review based, software buying guide, TrustRadius. In...

Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer. In this episode, David...

If you want to advance your career, find out what it takes and then do it. In this episode, David interviews one of the original members of the DemandGen team, Rob Meo. Rob now serves as the...

The key to being successful in any organization is the people. In this episode, David interviews Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle shares how...

In the third and final episode of this re-released series, Carlos Hidalgo and David discuss importance of customer expansion and maintaining a strong customer experience. Listen as David and...

Brand identity goes beyond a logo and a name. It’s a promise of the value you are going to deliver to your customer. In this episode, David interviews Triniti Burton, Co-Creator at Doorway Creative.

In the second episode of this re-released series, Carlos Hidalgo and David discuss 10 initiatives required for successful Demand Management. Listen as David and Carlos discuss: What to consider...