#260 Marketing Analytics: Keeping Score of Your Success [Part 1 of 2]

BDO Digital, LLC

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As marketers, if we want to get the respect we deserve, we must consistently demonstrate how we actively contribute to revenue and profits. In this episode, David reads excerpts from chapter 7 of his book, Manufacturing Demand. David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team.

Listen as David discusses:

How to determine what metrics to measure.
The importance of measuring what you can base decisions on.
The four C’s of marketing analytics vs. “The Booth Looked Great”.
What categories of marketing analytics you should be monitoring.

Check out the resources mentioned:

Manufacturing Demand by David Lewis
The D3 Methodology E-book
David Lewis' LinkedIn
DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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