#258 The Value of a Marketing Operations Expert

BDO Digital, LLC

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In today’s job market, it can be hard to find a true marketing technology expert.

In this episode, David interviews Zakk Cica, Marketing Operations Manager at ICE Mortgage. Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.

Listen as David and Zakk discuss:

How to leverage the knowledge of agencies.
The importance of becoming involved with the marketing operations (MOPs) community.
What it takes from leaders and employees to meet the challenges of a MOPs role.
Happiness at work.

Check out the resources mentioned:

The 5 Levels of Leadership
Ben LaMothe's LinkedIn
Zakk Cica's LinkedIn
David Lewis' LinkedIn
BDO Digital Careers
Manufacturing Demand by David Lewis
DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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