Establishing Your Demand Funnel

Establishing your funnel means creating a systematic framework to guide all future marketing and sales efforts. Ideally, marketing and sales departments should work together to bring all qualified sales through their sales process, from lead to prospect to customer. But many times, there is a disconnect between each department’s efforts, especially in the handoff. This guide explains how to bridge that gap with a simple shift in operations: creating a demand funnel. 

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Lead Nurturing eBrief
Lead Nurturing eBrief

This Lead nurturing eBrief will help you understand what lead nurturing is, and provide some best practices...

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CaseStudy Concur
CaseStudy Concur

The integration of Salesforce-Eloqua increased Concur's pipeline contribution by 50%.