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Manufacturing Demand

Manufacturing Demand: The Principles of Successful Lead Management is the #1 book on lead management and teaches you how the top digital marketing teams are leveraging the marketing cloud to better align sales and marketing and achieve breakthrough revenue gains and customer growth. Now you can download this book FREE here in our resource center.

A MUST READ for anyone using Marketo, Eloqua, or Salesforce.com!

David Lewis, Founder and CEO of DemandGen International, provides you with the key principles for creating your own demand-generation factory including:

How to establish buyer personas and segment your database
The importance of developing your content strategy aligned to the buying process
The benefits for establishing a Demand Funnel for Sales and Marketing alignment and lead management
How to use Lead Scoring to prioritize every lead passed to sales
Ways for automating prospect and client communcations through Lead Nurturing programs
How you can measure and report on marketing’s contribution to the business

Will Marketing Rule the World?

The short answer is yes, but with a big caveat: Marketing won’t do it alone. The entire world is undergoing...

When Good Leads Go Bad: Is It Time to Freshen Up Your Lead Scoring Model?

You’ve implemented a lead scoring program and your team has started churning out campaign after campaign to...

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