Lead Scoring in Pardot: Creating Automation Rules

November 19, 2020

Lead scoring is the best way to prioritize your leads based on their behavior and interest. In this 3-part series, Robbie Whetzel, Solutions Architect at DemandGen, shows you how to set up lead scoring in Pardot. Tune in as we show you how to set up lead grading, how to calculate lead interest, and how to create automation rules. Catch all three episodes: Part 1: Lead Scoring in Pardot: Setting up Lead Grading: https://www.youtube.com/watch?v=sehPqddKK2o Part 2: Lead Scoring in Pardot: Calculating Lead Interest: https://www.youtube.com/watch?v=p5DaIYrxB5k Part 3: Lead Scoring in Pardot: Creating Automation Rules: https://www.youtube.com/watch?v=UCLGoPM-lXg Check out Chapter 5 of Manufacturing Demand to learn more about lead scoring: https://resources.demandgen.com/guides/manufacturing-demand Check out these additional Pardot Resources: https://resources.demandgen.com/pardot ABOUT DEMANDGEN The Demand Generation Group at BDO Digital is an award-winning digital transformation consulting company that provides strategic guidance and hands-on marketing services to companies globally. DemandGen TV is your source for learning marketing strategies and MarTech to drive growth within your organization. We regularly talk about marketing solutions like Marketo, Pardot, HubSpot, Eloqua, Salesforce, Microsoft, DemandBase, 6Sense, ZoomInfo, Sendoso, and more. We’re committed to staying on top of the latest marketing trends and keeping you informed. Subscribe to our channel and turn on notifications so you never miss an episode! OUR SERVICES BDO Digital’s holistic model for digital transformation, the D3 Methodology, helps companies design and implement demand generation programs and build an always-on revenue engine. Need help driving growth and digital transformation in your organization? Check out our services here: https://bit.ly/3gkmIhm ADDITIONAL RESOURCES BDO Digital’s Resources Hub: https://bit.ly/2N3myz1 BDO Digital’s Blog: https://bit.ly/3cVwnt9 DemandGen Radio Podcast: https://bit.ly/3WhgMvq Manufacturing Demand book: https://bit.ly/37zkhVw Connect with our Host, David Lewis: https://bit.ly/3amDDTq

How to Set Up Automation Rules for Determining Profile Fit in Pardot

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Lead Scoring in Pardot: Calculating Lead Interest

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