Episode #22

David Lewis

During this Podcast with Sangram Vajre on ABM, I could hear Biggie Smalls lyrics [aka The Notorious B.I.G] echoing in my ears “…it’s like the more money we come across, the more problems we see.” Why? Well just moments before we kicked off the podcast, Terminus announced the closing of $10.3 million round of Series B funding. Hubspot and other investors are placing additional bets on ABM solutions, which they see as a critical component of the marketing mix. Tune in to this episode of DemandGen Radio to hear from the founder of the #flipmyfunnel movement and Author of ABM for Dummies. Sangram shares insights on why people are both embracing ABM and struggling a bit to understand what’s needed to embrace it.

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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