Episode #235

BDO Digital, LLC

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Marketing is often the catalyst for change in many organizations. But even when the change is necessary, it can be met with resistance and push back.

If you are introducing something shiny and new to your team, now is a great time to tune into DemanGen Radio. In this episode, David interviews Patty Remes, Senior Advisor at BDO Digital, Demand Generation Group. Patty shares her experiences helping large organizations introduce new initiatives.

Listen as they discuss:

The significance of definitions when it comes to your funnel.
The power of piloting and how your pilot program can generate excitement.
How to make sure change is technically and culturally embraced.
Why it’s important to celebrate and what it means to have “type 2 fun”.

Check out the resources mentioned:

- DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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