Episode #36

David Lewis

Andrew has been covering the B2B Marketing landscape for the past decade as Publisher of Demand Gen Report, host of the B2B Marketing Exchangeevents, Content Director of Content4Demand, and responsible for ABM In Action, an online publication that spotlights real-world case studies of companies launching targeted account-strategies. Yeah, Andrew has his finger on the pulse of B2B marketing. Andrew and David have collaborated on various projects since DemandGen was founded in 2007 and he’s the guy David turns to for an inside look at the vendors, strategies, and players in the space. Listen in as Andrew and David catch up on ABM, B2B Content Strategy, Audience Building, Channels, MarTech Stack Assessments, and even what’s in store for the 2018 B2B Marketing Exchange in Arizona where David will be running a workshop on MarTech strategy and assessment techniques.

Also be sure to check out www.b2bmarketing.exchange to learn more about the event and the MarTech workshop I’m hosting at the Fairmont Princess in Scottsdale Arizona, Feb 19 – 21.

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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Episode #36

About the Author

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Episode #36

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