Episode #80

David Lewis

Creating a positive brand experience is critical for any company looking to be successful. Gene Foca, CMO of Getty Images, joins the show to talk about the power of putting the customer first. Listen as David and Gene dive deep into what it takes to deliver a remarkable customer experience and discuss who is responsible for building and maintaining those brand initiatives. Gene also shares some of the organizational changes he’s made at Getty since becoming the company’s CMO, the two highlight a few companies that they think are getting brand experience right, and you’ll even learn what playing soccer and being a CMO have in common.

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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Episode #80

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Episode #80

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