Episode #45

David Lewis

In this #techtalk style episode, we unbox AI for marketing by explaining the science behind it and offer up some practical examples of how AI is being used by companies today like Netflix and Amazon and now in B2B. David Lewis is joined by Mintigo Founder and CEO Dr. Jacob Shama, a true pioneer in AI, who developed his expertise for AI while hunting “the bad guys” as a member of the Israeli Defense Forces (IDF) and author of the book Intelligent Customer Engagement – powered by AI. Jacob explains how insights are captured and used profiling along with the core components of AI including data science, machine learning, and autonomous programs.

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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