Nick Robinson has his sights set on becoming a CMO. As Head of Digital Marketing at SAP, Nick knows what it takes to rise through the ranks of marketing and his goal is to make it to the c-suite. But is he ready for the CMO role? In this episode, Nick shares why the CMO role interests him, how to set goals and define a path for achieving those goals, and what you can do to prepare yourself for the next step in your career.
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In this episode, David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team. Marketers must demonstrate how they are contributing to revenue...
In this episode, David provides tips and action items for anyone looking to form a new marketing department and looks back at the accomplishments of his own marketing team.
In this episode, Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.
In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment.
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In episode two of our Recession Resilience Miniseries, we talk about the importance of proving marketing’s contribution through the use of analytics. David Lewis dusts off a past episode with D3...
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