The world of marketing is changing continuously and new trends are forcing us to fundamentally rethink the core beliefs of B2B marketing. In this episode, Jon Miller and I talk about the future of marketing and share many of our predictions for 2020 and beyond. Tune in as we reflect on the early years of marketing automation, explore what email marketing and ABM will look like in the coming years, debunk some misleading marketing myths, and more.
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In this episode, David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team. Marketers must demonstrate how they are contributing to revenue...
In this episode, David provides tips and action items for anyone looking to form a new marketing department and looks back at the accomplishments of his own marketing team.
In this episode, Zakk and David discuss how they went from computer geeks to marketing geeks, and why it’s so important to do what you love.
In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment.
In this episode, Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the boardroom.
Customer experience is a main driver for growth. In this episode, David interviews Traci Michel, Chief Operating Officer at Metro Credit Union. In her 14 years at Metro Credit Union, Traci has...
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Approximately 85 percent of customers are willing to pay more for a better customer experience, and that experience doesn’t end once a prospect becomes a customer. In this episode, David...
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