Data fuels every marketing program and plays a major role in the performance and cost of all marketing campaigns. Yet, data is often a last priority for marketers. In this episode, Gaea Connary shares why data is commonly neglected, what it takes to get your data up to speed, and how much inaccurate and dirty data is actually costing you.
For those who need a little help getting their data clean and pristine, checkout DemandGen’s data services here.
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In this episode, David shares why It’s critical to pay attention to the right metrics that show the value of your marketing team. Marketers must demonstrate how they are contributing to revenue...
In this episode, David provides tips and action items for anyone looking to form a new marketing department and looks back at the accomplishments of his own marketing team.
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In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment.
In this episode, Kirstie shares how she has learned to take risks and embrace her innovative mindset all while building the confidence needed to bring new ideas to the boardroom.
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