Episode #100

In this 100th episode of DemandGen Radio, David Lewis is joined by Joe Payne, CEO of Code42 and former CEO of Eloqua. Listen as the two talk about the early years of Eloqua and how Joe helped pave the way for a new era of marketing powered by the advent of marketing automation. Joe and David share how CMOs can be more efficient in the boardroom, why customer experience is so important, and dive into the current state of the marketing automation ecosystem.

About the Author

David Lewis

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.

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