Episode #229

DemandGen International, Inc.

Less than .04 percent of companies ever make the $10M mark. Most of them die in the early transformation stages, in the proverbial Valley of Death, before they ever undergo true transformation.

If you don’t know what stage of the business you're in, you won’t be able to figure out what your next move should be.

Which stage of the three Ps are you in? That’s problem market fit, product market fit, or platform market fit.

In this episode, David interviews Sangram Vajre, Chief Evangelist and Co-Founder at Terminus, about the importance of achieving platform market fit for true transformation.

Join us as we discuss:

Reaching out to the person you’ve been missing lately.
Becoming a student of the Valley of Death for businesses.
Transformation from problem to product to platform.
Morning Brew and Skimm as examples of platform success.
The CEO’s ownership of go-to-market.

Check out these resources mentioned:

DemandGen TV
Episode 228 with Ken Narita
Sangram’s latest book is The MOVE

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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