Episode #1

David Lewis

In this inaugural episode, DemandGen Radio host David Lewis is joined by one of the founding fathers of Modern Marketing, Jon Miller, co-founder of Marketo and now the founder and CEO of Engagio an account-based marketing platform that orchestrates outbound interactions across departments and channels.

Jon and David discuss the genesis behind starting Engagio following Jon’s tremendous success as co-founder of Marketo and the current state of ABM.

Topics Discussed Include:

Why all the hype this past year on Account Based Marketing (ABM)
The rationale for Engagio re-branding of ABM to Account Based Everything (ABE)
What does it take for a firm to be effective with ABM
The importance of aligning sales and marketing in an ABM strategy

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
More Content by DemandGen

Episode #2

Kate Federhar and David Lewis review the importance of aligning marketing with sales.

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Episode #1

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