Episode #231

DemandGen International, Inc.

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Free or gated?

To be honest, most of us are stingy with the free content that we share. That’s not at all the way today’s guest approaches to content.

Trey Sheneman, Executive Director of Marketing at Ramsey Solutions, has hit company goals by providing valuable content for free instead of relying on the paywall.

Listen as we discuss:

How Trey applies the 4 tenets of Agile.
Why you need to up your free content game.
How the D3 framework plays out in marketing content.
Handling your money like God and grandma.
How vision may change but mission doesn’t.

Check out these resources mentioned:

DemandGen TV
Borrowed Future
The D3 Methodology

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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