Episode #232

DemandGen International, Inc.

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Essential Skills in a Modern Marketing Leadership Role w/ Christelle Flahaux

If you’re about to hire your company’s very first head of marketing, what traits should you look for?

You’re going to need a Jack or Jane of all trades who is comfortable being scrappy.

In this episode, David interviews his longtime friend Christelle Flahaux, VP Marketing at FortressIQ, about the essential traits of today’s modern marketing leader.

Listen as we discuss:

Why so few people can truly claim to be a full stack marketer.
Juggling the right/left brain, art/science approach to marketing.
Ramping up your new department with your first and second hires.
Lessons learned: Calling young professionals on their mistakes.

Check out this resource we mentioned:

DemandGen TV

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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