In this episode of DemandGen Radio, David Lewis invites Scott Brinker back on the podcast to discuss his recent decision to join Hubspot as their VP, Platform Ecosystem. After a quick check-in on how plans are coming for his upcoming MarTech conference, the two discuss topics including:
- Why Scott left Ion Interactive, the company he founded, to join Hubspot
- What makes a marketing platform a “platform” versus just a marketing tool or system
- Why there is a growing popularity of chat bots as website engagement tools and what it takes to implement a solution at a high level
For more DemandGen Radio podcasts, visit demandgenradio.com
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