Episode #31

David Lewis

Mathew-Sweezey_DemandGen-Radio_David-Lewis

Join DemandGen Radio Host David Lewis for an interview with Mathew Sweezey, Author of Marketing Automation for Dummies and Principle of Marketing Insights at Salesforce.

Mathew provides his perspectives on:

What has changed since the publication of his book on marketing automation in 2013
Mathew’s view into Automation 1.0 vs 2.0 from a technology and mindset perspective
Shifting your view of marketing automation as a platform to it simply being a node of “the marketing stack network”
Examples of other forms automation, such as Chat Bots and dynamic content, that function independently outside the marketing automation system
How marketing must become contextual to communicate with people when and where they are
The number of marketing tools high performing vs low performing companies use
Why there isn’t an “uber marketing system” to incorporate all the key functions marketing needs
Is marketing ready to take ownership of the today’s marketing infrastructure requirements

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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