Episode #33

David Lewis

Jeff Rummer has been instrumental in helping Medtronic transform from a primarily sales driven culture to a balanced (and aligned) marketing and sales driven business. Jeff’s and his team’s responsibilities include the planning, execution and measurement of all integrated marketing campaigns and digital experiences along with managing and optimizing their marketing technology stack. In this episode, Jeff Rummer and David Lewis talk about what it takes to be an agent of change, along with several other insightful topics, including:

Jeff's quick rundown of his favorite DemandGen Radio podcasts and why
What does it mean to be a marketing hero? Does Jeff feel like one given all the transformation that’s taken place at Medtronic?
What advice would Jeff give his former self knowing what he knows now in marketing operations and change management?
What is the reason for Medtronic’s expansion into ABM centric demand generation?

For more DemandGen Radio podcasts, visit demandgenradio.com

About the Author

For more than 20 years, CEO David Lewis has been a pioneering innovator in digital marketing, and has overseen marketing for some of Silicon Valley’s leading technology firms. David and his team at DemandGen have been at the forefront of the transformation taking place in marketing by helping 100’s of the top sales and marketing teams around the world incorporate marketing technology to drive predictable and sustainable growth. David is an accomplished speaker, thought leader, host of DemandGen Radio, and author of the #1 book on lead management Manufacturing Demand.
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