When e.Republic, Inc., a leading publishing, research, event and new media company, decided to implement marketing automation, the requirements were particularly complex but they needed to get up and running quickly.
DemandGen’s responsibility was to successfully configure and launch the marketing automation system, integrate it with e.Republic’s Salesforce CRM system, and develop custom subscription forms in Eloqua, carefully constructing them to align with the BPA rules and audit process for circulation of their magazines. By joining forces with DemandGen, e.Republic’s campaign response rates increased by 17%, and effectiveness rose by 22%.
