LexisNexis Group provides computer-assisted legal research for its clients, as well as business research and risk management services. The company pioneered electronic accessibility of legal and journalistic documents.
LexisNexis (BLSS) made the business decision to implement Eloqua and transition away from using their internal campaign execution services. But they needed some help getting up and running—within a very tight timeframe. LexisNexis (BLSS) wanted to take over all acquisition nurtures given them only two months to complete the transition. They were new to the Eloqua platform and didn’t know how to integrate it with their existing environment, so they looked for an agency, DemandGen to help get on board quickly and implement best practices.
