HomeAway, Inc. is the world’s leading online marketplace for the vacation rental industry. With more than one million live vacation rental listings in 190 countries, the company aims to make every vacation rental in the world available to every traveler in the world through its online marketplace.
In 2014, HomeAway’s marketing team was looking to expand its capacity for executing global ad-hoc campaigns. The company created a new Marketing Operations team led by Bob Martin, Global Director, to implement Eloqua and bring campaign execution in-house. With the help of DemandGen, the team created a new, more efficient ad hoc and lifecycle marketing campaigns.
