Concur, part of SAP, is a leading provider of integrated travel and expense management solutions, which help organizations ensure corporate travel is booked within policy before the trip is taken and reconciles expenses after travel is complete.
The company solicited help from DemandGen to automate the management of all event email invitations. This involved integrating hypersites and registration forms, using Eloqua lead scoring to give heavier weight to event attendees and provide more focused follow-up from Market Development team. DemandGen also developed training documents and presentations to keep the field aware of the latest and best methods for working together efficiently.
