Issue link: https://resources.demandgen.com/i/1464721
12 © 2022 BDO Digital. All rights reserved. • Sales was your customer • Sales owned the buying process • Sales and Marketing alignment • Marketing generated top of funnel leads • Measured tactics and response • Campaign driven • Outbound marketing • Sales as gate keeper • Target individuals • Your buyer is your customer • Buyers own the buying process • Sales and Marketing integration • Full funnel and installed base • Measured growth impact • Data driven • "Allbound" marketing • Delivering a frictionless experience • Target accounts C H A N E THEN NOW G