Issue link: https://resources.demandgen.com/i/1464721
Cross Channel Personalization Marketo Engage + Target • Goal: To customize the cross-channel experience for a list of target people/accounts. • The marketer creates a static list of people from the target accounts in Marketo Engage, then shares the audience to Target via audience sync. • The marketer then uses Adobe Target to creates a variant of their site experience that's specific to the members of the audience shared from Marketo. • Enables marketers to personalize site experiences based on person-, account-, or opportunity level data captured in Marketo • Enables site personalization to be triggered automatically in Marketo via Smart Campaigns