Issue link: https://resources.demandgen.com/i/1464721
© 2019 Adobe. All Rights Reserved. Adobe Confidential. Test and Optimize Reminder Email Invitation Email Dedicated Landing Page Reminder Email Personalized Website Website (Post- registration) EVELYN'S EXPERIENCE Trigger a personalized reminder email to register based on activity or inactivity Reminder: Don't forget to register for the 2020 Executive Dinner Event Hi Evelyn! Don't forget to register Here's a video of last year's event to get you excited Register Experience Targeting We know Evelyn hasn't registered yet, so we are testing and optimizing images, content and videos to see if it helps Evelyn register Event Evelyns Marketing Data Sales Data Custom Data Offline Data • Existing Customers • High-Tech Industry • VPs of Marketing + • Top 1,000 Strategic Target Accounts (ABM) • Open x-sell opportunity • Stage 3 or lower • Already received event awareness email from sales rep • Currently has Select Package w/ add-ons "A" and "B" • Attended our marketing analytics event 2 weeks ago • Attended sessions on ROI Reporting MARKETO ENGAGE AUDIENCE Hight-value existing customers (Target Accounts) that are currently in an open x-sell opportunity