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9 2 Touch 2 Touch 3 Touch 1 +10 – Good Fit Dimension 1 +10 – Good Fit Dimension 2 +5 – Engagement with Email +15 – Engagement with Website Lead Scoring - Engagement - Fit - Enrichment 3 5 1 Wait 2 Days Marketing Reporting - Campaign Performance - Demand Funnel - Pipeline Contribution 6 Website Gated Content Form Wait 1 Week Nurtures - Inquiry Nurture - MQL Nurture - Sales Engagement 4 Google Campaign Marketing Automation CRM Sales Engagement - CRM Updates - Email Notification - Chat System Alerts 10 20 25 MQL

• B2B Demand generation masterclass
• Thanks for Joining Us Today!
• Introducing Our Expert Speakers
• Today's Agenda
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• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine
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• BDO Digital and Adobe
• Demand Marketing- The Vision
• The Rules of Demand Marketing Have Fundamentally Changed
• Top technology priorities for your organization in the next year
• Adobe in High Tech
• Experience Cloud powers the next generation of Customer Experience Management
• Marketo Engage is the Keystone to Demand Management
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• Personalized customer invitations to an Executive Event
• Personalized landing pages for the event
• Test and Optimize Reminder Email
• Personalize web content & creative via A/B Testing
• Success! Continue to move them forward with the right content
• Exercise 1:The Team framework for ABM
• The D3 Methodology + Account-Based Marketing (ABM)
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• Exercise 2:5 secrets for a high-performing demand funnel
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• Demand Funnel – Pathway to Revenue
• 5 Secrets to a High Performing Demand Funnel
• 5 Secrets to a High Performing Demand Funnel (1)
• 5 Secrets to a High Performing Demand Funnel (2)
• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine (1)
• Q&A
• Learn Where You Stand on the B2B Demand Generation Maturity Curve