Issue link: https://resources.demandgen.com/i/1464721
14 © 2022 BDO Digital. All rights reserved. Campaigns and programs designed to engage accounts and prospects from within your target market Processes and programs within the Demand Funnel, where Sales and Marketing work synergistically to convert engaged prospects into customers Initiatives essential for growth that expand revenue within the customer base by maximizing customer retention and loyalty, along with effective onboarding DEMAND CREATION DEMAND MANAGEMENT DEMAND EXPANSION D3 Key Disciplines