Issue link: https://resources.demandgen.com/i/1464721
© 2019 Adobe. All Rights Reserved. Adobe Confidential. Success! Continue to move them forward with the right content Invitation Email Dedicated Landing Page Reminder Email Personalized Website Website (Post-registration) EVELYN'S EXPERIENCE Post-registration experience is automatically turn on once Evelyn converts by registering for the event Default Experience Because I know Evelyn registered, Marketo Engage removes her from the audience, re- syncs the audience with Adobe Target, which then updates the experience to the post- registration experience. Event Evelyns Marketing Data Sales Data Custom Data Offline Data • Existing Customers • High-Tech Industry • VPs of Marketing + • Top 1,000 Strategic Target Accounts (ABM) • Open x-sell opportunity • Stage 3 or lower • Already received event awareness email from sales rep • Currently has Select Package w/ add-ons "A" and "B" • Attended our marketing analytics event 2 weeks ago • Attended sessions on ROI Reporting MARKETO ENGAGE AUDIENCE Hight-value existing customers (Target Accounts) that are currently in an open x-sell opportunity