Flipbooks

BDO Digital and Adobe Jill Steinhour, Director Industry Strategy, High Tech and B2B at Adobe

• B2B Demand generation masterclass
• Thanks for Joining Us Today!
• Introducing Our Expert Speakers
• Today's Agenda
• Slide Number 5
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• BDO Digital and Adobe
• Demand Marketing- The Vision
• The Rules of Demand Marketing Have Fundamentally Changed
• Top technology priorities for your organization in the next year
• Adobe in High Tech
• Experience Cloud powers the next generation of Customer Experience Management
• Marketo Engage is the Keystone to Demand Management
• Slide Number 32
• Slide Number 33
• Personalized customer invitations to an Executive Event
• Personalized landing pages for the event
• Test and Optimize Reminder Email
• Personalize web content & creative via A/B Testing
• Success! Continue to move them forward with the right content
• Exercise 1:The Team framework for ABM
• The D3 Methodology + Account-Based Marketing (ABM)
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Slide Number 44
• Exercise 2:5 secrets for a high-performing demand funnel
• Slide Number 46
• Demand Funnel – Pathway to Revenue
• 5 Secrets to a High Performing Demand Funnel
• 5 Secrets to a High Performing Demand Funnel (1)
• 5 Secrets to a High Performing Demand Funnel (2)
• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine (1)
• Q&A
• Learn Where You Stand on the B2B Demand Generation Maturity Curve