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QUALITY OVER QUANTITY
171%
INCREASE IN CONTRACT VALUE
FOR TARGET ACCOUNTS
Benefits of ABM
TEAM COLLABORATION
82%
OF B2B MARKETERS SAY ABM IMPROVES
MARKETING AND SALES ALIGNMENT
Source: TOPO and ABM Leadership Alliance, LinkedIn, Marketo
97% OF MARKETERS REPORT
HIGHER ROI WITH ABM
80% OF B2B COMPANIES REPORT INCREASED
CUSTOMER LIFETIME VALUE
86% OF B2B COMPANIES SAY
ABM IMPROVES
WIN RATES
MARKETING GENERATES 208% MORE
REVENUE WITH
ALIGNMENT
BETWEEN SALES AND MARKETING
