Issue link: https://resources.demandgen.com/i/1464721
49 © 2022 BDO Digital. All rights reserved. 5 Secrets to a High Performing Demand Funnel Implement or Update a Lead Scoring System If you have a lead scoring model in place, take some time to review the positive and negative triggers to make sure they align with your current marketing and sales ecosystem. Does your team still use lead scoring rules in their sales and marketing process? Do the associated triggers need to be updated or removed? Do you find that you need to override the automated scoring often? If you do not already have one. Lead scoring models can be as simple or complex as your organization requires, and even a simple model is a huge benefit to your sales and marketing teams. Make Sure Your Systems are Integrated Properly Improperly integrated systems can be a huge strain on your organization. Missing data, disconnected data, incorrect data, and manual intervention are all symptoms of a disconnected system. Visibility into your entire tech stack is foundational for sales and marketing success. Review your tech ecosystem to see if there are sync errors, field-mapping issues, or reporting gaps. Knowing what you don't know will provide a roadmap of what work to do for the rest of the quarter (or year). 3 4