Flipbooks

©2022 Adobe. All Rights Reserved. Adobe Confidential. Data | Sensei | Content Adobe Experience Platform Cloud Platform Experience Cloud powers the next generation of Customer Experience Management Applications Adobe Analytics Adobe Customer Journey Analytics Adobe Audience Manager Adobe Campaign Adobe Experience Manager Adobe Commerce Adobe Marketo Engage Adobe Journey Optimizer Adobe Real-Time CDP Adobe Workfront Adobe Target Categories Content & Commerce Data Insights & Audiences Customer Journeys Marketing Workflow Adobe Experience Cloud Services Segmentation Ingestion Privacy & Governance Profile Query AI/ML Destination Identity

• B2B Demand generation masterclass
• Thanks for Joining Us Today!
• Introducing Our Expert Speakers
• Today's Agenda
• Slide Number 5
• Slide Number 6
• Slide Number 7
• Slide Number 8
• Slide Number 9
• Slide Number 10
• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine
• Slide Number 12
• Slide Number 13
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• BDO Digital and Adobe
• Demand Marketing- The Vision
• The Rules of Demand Marketing Have Fundamentally Changed
• Top technology priorities for your organization in the next year
• Adobe in High Tech
• Experience Cloud powers the next generation of Customer Experience Management
• Marketo Engage is the Keystone to Demand Management
• Slide Number 32
• Slide Number 33
• Personalized customer invitations to an Executive Event
• Personalized landing pages for the event
• Test and Optimize Reminder Email
• Personalize web content & creative via A/B Testing
• Success! Continue to move them forward with the right content
• Exercise 1:The Team framework for ABM
• The D3 Methodology + Account-Based Marketing (ABM)
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Slide Number 44
• Exercise 2:5 secrets for a high-performing demand funnel
• Slide Number 46
• Demand Funnel – Pathway to Revenue
• 5 Secrets to a High Performing Demand Funnel
• 5 Secrets to a High Performing Demand Funnel (1)
• 5 Secrets to a High Performing Demand Funnel (2)
• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine (1)
• Q&A
• Learn Where You Stand on the B2B Demand Generation Maturity Curve