Issue link: https://resources.demandgen.com/i/1464721
50 © 2022 BDO Digital. All rights reserved. 5 Secrets to a High Performing Demand Funnel Clean Data Closes More Deals Your CRM is the heart of your organization's success. Do you trust the data in your CRM to provide your organization with a clear idea of what works, what doesn't, and what is missing? Can you see where your leads are coming from, and what is contributing to closed deals? If not, it's time for some spring data cleaning. Here are some ways to clear out the clutter and ensure your team is working on the right prospects. Review your data: cleansing, normalization, appending, segmentation, and deduplication. 5