Issue link: https://resources.demandgen.com/i/1464721
©2020 Adobe. All Rights Reserved. Adobe Confidential. 27 The Rules of Demand Marketing Have Fundamentally Changed of buying group influencers don't interact directly with a sales rep 51% will switch vendors for a better overall digital experience 71% of buyers who engage with sales have already fully defined their needs of buyers are spending more time doing research via digital channels 75% 70% - Accenture - Miller Heiman Group - TrustRadius research - CEB research