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17 © 2022 BDO Digital. All rights reserved. CONTENT STRATEGY ABM STRATEGY CAMPAIGN ATTRIBUTION BUYER JOURNEY DEVELOPMENT CAMPAIGN FRAMEWORK LEAD ACQUISITION CHANNEL STRATEGY ABM TARGETS PREFERENCE MANAGEMENT PRIVACY COMPLIANCE DATABASE SEGMENTATION PERSONA DEVELOPMENT Demand Creation 17 © 2022 BDO Digital. All rights reserved.

• B2B Demand generation masterclass
• Thanks for Joining Us Today!
• Introducing Our Expert Speakers
• Today's Agenda
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• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine
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• BDO Digital and Adobe
• Demand Marketing- The Vision
• The Rules of Demand Marketing Have Fundamentally Changed
• Top technology priorities for your organization in the next year
• Adobe in High Tech
• Experience Cloud powers the next generation of Customer Experience Management
• Marketo Engage is the Keystone to Demand Management
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• Personalized customer invitations to an Executive Event
• Personalized landing pages for the event
• Test and Optimize Reminder Email
• Personalize web content & creative via A/B Testing
• Success! Continue to move them forward with the right content
• Exercise 1:The Team framework for ABM
• The D3 Methodology + Account-Based Marketing (ABM)
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• Exercise 2:5 secrets for a high-performing demand funnel
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• Demand Funnel – Pathway to Revenue
• 5 Secrets to a High Performing Demand Funnel
• 5 Secrets to a High Performing Demand Funnel (1)
• 5 Secrets to a High Performing Demand Funnel (2)
• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine (1)
• Q&A
• Learn Where You Stand on the B2B Demand Generation Maturity Curve