Issue link: https://resources.demandgen.com/i/1464721
© 2019 Adobe. All Rights Reserved. Adobe Confidential. Personalized customer invitations to an Executive Event Event Evelyns Marketing Data Sales Data Custom Data Offline Data • Existing Customers • High-Tech Industry • VPs of Marketing + • Top 1,000 Strategic Target Accounts (ABM) • Open x-sell opportunity • Stage 3 or lower • Already received event awareness email from sales rep • Currently has Select Package w/ add-ons "A" and "B" • Attended our marketing analytics event 2 weeks ago • Attended sessions on ROI Reporting MARKETO ENGAGE AUDIENCE Invitation Email Dedicated Landing Page Reminder Email Personalized Website Website (Post-registration) EVELYN'S EXPERIENCE Initiate engagement with a highly personalized invitation to a private dinner event Hi Evelyn! Guess What!?...You're invited Because of your long-time loyalty as a customer, we wanted to invite you to the private dinner. Register x x Adobe x You're Invited! Auto-allocate Creative Because I want to maximize my chances of conversion, I'll run A/B testing to optimize and auto-decision the winning content faster in lower traffic for my Evelyns Firmographic-driven recommendations Because we know that Evelyn is a VP and cares mostly about about vision, trends, strategy and ROI, I can intelligently recommend the right session in the initial email Dynamic Messaging Because I know Evelyn's profile, status, firmographic data from Marketo Engage, I can dynamically personalize the messaging in real-time Hight-value existing customers (Target Accounts) that are currently in an open x-sell opportunity