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4 © 2022 BDO Digital. All rights reserved. Today's Agenda The Genesis of Modern Demand Generation The D3 Methodology: A Holistic Model for Driving Growth B2B Market Trends & Adobe's POV on Demand Management Exercise: Applying the TEAM Framework for Account-Based Marketing Exercise: Building Your Demand Funnel to Align Sales & Marketing Q&A

• B2B Demand generation masterclass
• Thanks for Joining Us Today!
• Introducing Our Expert Speakers
• Today's Agenda
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• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine
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• BDO Digital and Adobe
• Demand Marketing- The Vision
• The Rules of Demand Marketing Have Fundamentally Changed
• Top technology priorities for your organization in the next year
• Adobe in High Tech
• Experience Cloud powers the next generation of Customer Experience Management
• Marketo Engage is the Keystone to Demand Management
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• Personalized customer invitations to an Executive Event
• Personalized landing pages for the event
• Test and Optimize Reminder Email
• Personalize web content & creative via A/B Testing
• Success! Continue to move them forward with the right content
• Exercise 1:The Team framework for ABM
• The D3 Methodology + Account-Based Marketing (ABM)
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• Exercise 2:5 secrets for a high-performing demand funnel
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• Demand Funnel – Pathway to Revenue
• 5 Secrets to a High Performing Demand Funnel
• 5 Secrets to a High Performing Demand Funnel (1)
• 5 Secrets to a High Performing Demand Funnel (2)
• Your Holistic Demand Generation Model for Developinga Sustainable, Always-On Revenue Engine (1)
• Q&A
• Learn Where You Stand on the B2B Demand Generation Maturity Curve